Ever wonder why antelopes graze so close to lions? In a word: water.

 

Mammals are built to crowd together around scarce resources. To survive in such close quarters, we've learned to respond with lightning speed to new information in our environment.

 

That’s why some of our most important decisions – like when to engage and when to escape – are made below consciousness. Subtle cues launch chemical cascades that mobilize the body before we're aware we've decided to act.

 

In other words, communication starts working much sooner than we think.

 

Voice Associates applies the science of influence to the art of communication to help your information command attention and stay ahead of the roar.